Getting to the #HeartofStigma

This #WorldAIDSDay join us in challenging stigma.

Watch and share 'Swipe right: Dating and living with HIV' on YouTube, Twitter or Facebook.

Join us in getting to the heart of stigma this World AIDS Day.


This World AIDS Day, on Sunday 1 December, the International AIDS Society (IAS) is challenging pervasive stigmatizing behaviour that affects people living with HIV within virtual settings. This is just one way people living with HIV experience stigma personally and socially. Watch and share the material below to start the difficult conversations and tell us how you challenge stigma in your community using #HeartofStigma.

Together, we can all change the narratives that fuel HIV-related stigma.

Swipe right: Dating and living with HIV

Almost 220 million people globally use online dating services. The messages in the video are taken from real life examples from young IAS Members living with HIV and they demonstrate how language matters.

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How do you tackle stigma in your community? This #WorldAIDSDay let's change the narratives that fuel HIV-related stigma around the world https://youtu.be/TuJ8HMDnvIY #HeartofStigma

"The fact remains that we will never "end AIDS" until we end stigma." https://youtu.be/TuJ8HMDnvIY #HeartofStigma #WorldAIDSDay

I challenge stigma in my community by __________. This #WorldAIDSDay share how you challenge stigma personally and socially https://youtu.be/TuJ8HMDnvIY #HeartofStigma

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Swipe right: Oz explains dating and living with HIV

In a world where more and more people meet partners virtually, how and when do you disclose your HIV status? This World AIDS Day, Oguzhan Nuh is sharing his personal experiences of living with HIV and navigating online dating in the 2019 HIV Awareness campaign.

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With almost 220 million people globally using online dating services, this #WorldAIDSDay Oz shares his experiences of dating and living with HIV http://ow.ly/MTDv30pXUv3 #HeartofStigma @MediaplanetUK

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More #WorldAIDSDay social media

Share and challenge stigma this World AIDS Day with one or more of the suggested posts below.

Roughly 1 in 5 people living with HIV have been denied medical care on the basis of their #HIV status, according to recent People Living with #HIV Stigma Index surveys. Let's get to the #HeartofStigma this #WorldAIDSDay https://youtu.be/TuJ8HMDnvIY

Almost 220 million people globally use online dating services. The messages in the video are taken from real life examples from young @iasociety Members living with HIV and they demonstrate how language matters https://youtu.be/TuJ8HMDnvIY #WorldAIDSDay #HeartofStigma

"We must start the difficult conversations, challenge stigma and take action when we bear witness to a stigmatizing incident." https://youtu.be/TuJ8HMDnvIY #HeartofStigma #WorldAIDSDay

#HIV and AIDS doesn't discriminate. People do. https://youtu.be/TuJ8HMDnvIY #HeartofStigma #WorldAIDSDay

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Download the #HeartofStigma graphics and share them on social media using @iasociety, #HeartofStigma and #WorldAIDSDay. Click to download.

Background: The IAS campaign to get to the #HeartofStigma

The IAS Annual Letter was launched on 14 February 2019 (Valentine’s Day). With the theme, Getting to the heart of stigma, the Annual Letter served as the start of a stigma-focused agenda that the IAS has prioritized throughout 2019 and will build on for the future.

The #HeartofStigma campaign is aimed at shifting the narratives that drive HIV-related stigma. It starts with the IAS Annual Letter as the core statement, in addition to featuring personal stories and experiences by people in all shapes and sizes regardless of social or economic standing, gender or sexual preference, geographic background or skin colour. We can get to the #HeartofStigma by both calling out the discriminatory laws, policies and practices across a range of settings around the world that further encourage stigmatizing behaviour as a social norm, as well as where stigma is being successfully challenged.

Read the Annual Letter

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